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Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
Nicola Kemp unveils the top marketing moments of the past 12 months.
John Lewis is set to follow in the footsteps of sister brand Waitrose by launching its own rewards scheme.
The more marketers can work across channels, the more choices they face. Here, key figures discuss how they unravel cross-media's almost infinite complexity.
Ant and Dec, Simon Cowell and ITV have become the target of a Twitter campaign led by a Labour MP after the TV channel signed a deal for the new series of 'Red or Black?' to be sponsored by controversial lender Wonga.com.
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Chris Lawson, director of content sales and marketing at Guardian News and Media, is leaving the publisher after two years to "explore new opportunities", prompting a restructure of its marketing department.
