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Coca-Cola promotes Howorth to drive activation

07 Oct 2010 | by John Reynolds

Coca-Cola has completed its pan-European shake-up of personnel, prompting the appointment of Schweppes marketing director Zoe Howorth to the role of GB market activation director.

B&Q appoints Asda marketer as marketing director

24 Sep 2010 | by John Reynolds

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new marketing director.

Dell switches chief marketing officer

21 Sep 2010 | by Daniel Farey-Jones

Dell has promoted Karen Quintos to chief marketing officer, after Erin Mulligan Nelson left to join software company Bazaarvoice.

Marketing joins forces with Brand Learning Academy to offer practical workshops

07 Sep 2010 | by Staff

Marketing magazine has teamed up with Brand Learning Academy to launch skills workshops for marketers.

Philips decides new experiential agency roster

23 Feb 2009 | by Fiona Ramsay

LONDON - Electricals firm Philips has appointed a roster of agencies to handle experiential marketing and exhibitions after a review of its UK agency arrangements following the merger of its Domestic Appliances & Personal Care with Consumer Electronics businesses early this year.

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