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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Bottlegreen appoints digital agency

03 Dec 2010 | by Sarah Shearman

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

12 Jul 2010 | by Craig Walmsley

Search is accountable but social media is more engaging. So where should you allocate your budget, asks EHS 4D Digital's Craig Walmsley

Diageo streamlines ad strategy

02 Jun 2010 | by Joe Thomas

Diageo GB is consolidating its marketing strategy across its portfolio of brands and has called a review of its below-the-line agency arrangements.

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