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Ford uses 'Europe's Super Bowl' to push technology credentials

23 May 2013 | by Alex Brownsell

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Consumers urge brands to boycott Facebook over domestic violence

22 May 2013 | by Nicola Kemp

Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.

Volkswagen conceals a hidden frame in a YouTube clip

08 May 2013

The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.

Ones to watch: the latest viral videos from Renault, H&M and Cuprinol

03 May 2013 | by Gemma Charles

The latest viral video hits from Renault, H&M and Cuprinol.

Hyundai apologises and pulls suicide car ad

26 Apr 2013 | by Gordon MacMillan

Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.

Nissan ties with YouTube for motorsport partnership

22 Mar 2013 | by Alex Brownsell

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese car manufacturer's motorsport activity.

PeerIndex to offer 'authentic word-of-mouth at scale'

27 Feb 2013 | by Nicola Clark

Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.

Audi rolls out first augmented-reality ads to promote R8 supercar

25 Feb 2013 | by Alex Brownsell

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

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