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Learn how to tell a good story

30 May 2013 | by John Keeling

John Keeling, partner at executive search firm Grace Blue, looks at what the rapidly growing area of "content" means for marketers' roles.

How the social newsroom is driving real-time marketing

30 May 2013 | by Nicola Kemp

The shift toward real-time marketing has made the rise of the "social newsroom" a key industry trend, writes Nicola Kemp.

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands

Course Deconstruct: The IDM Diploma in Digital Marketing

26 Apr 2013

Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as well as the recognition that a formal qualification...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.

Pause, observe and take decisive action in the social universe

14 Feb 2013 | by Graham Oakes

Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford.

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

Axing a long-running creative strategy is never an easy call for a marketer to make.

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

A mash-up of social, local and mobile, SoLoMo is about getting nearby information on demand, wherever you may be. But what's in it for brands? Stuart Derrick investigates.

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