CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson
18 Jun 2013 | by Arif Durrani
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
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CANNES 2013: Five brands vying for social video glory
19 Jun 2013 | by David Waterhouse
The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.
Only one in ten UK retailers has tablet-optimised site, says IAB
18 Jun 2013 | by Matthew Chapman
UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.
Coca-Cola hires Jessie Ware for biggest push behind Zico coconut water
17 Jun 2013 | by Matthew Chapman
Coca-Cola owned coconut water brand Zico has hired British singer songwriter Jessie Ware for the brands' largest UK campaign to date.
Mazda proves it is 'faster' than Lamborghini and Porsche
14 Jun 2013
Mazda shows off the speed of its MX-5 Miata's folding roof by defeating Lamborghini, Porsche and other heavy hitters in a drag race with a difference.
Why quick-to-react video content is crucial to any marketing strategy
14 Jun 2013 | by Simon Whalley, executive producer, Framestore
The merging of Hollywood and gaming technology has handed marketers the ability to create instant, always-on and on-message CG brand ambassadors that nurture more dialogue between consumers and brands, writes Simon Whalley (right), executive producer at content partner Framestore.
Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels
14 Jun 2013 | by Gemma Charles
The latest viral video hits from Apple, Smirnoff and Ibis Hotels.
Adobe attempts a 'prankvert'
14 Jun 2013
Social video expert Unruly evaluates the latest viral campaign from Adobe.
What marketers should know about Snapchat
13 Jun 2013 | by Nicola Kemp
It is impossible to ignore the hype around Snapchat, but is it more appropriate for sexting than branding, asks Nicola Kemp.
Industry View: Can Facebook emulate Twitter's #hashtag success?
13 Jun 2013 | by Matthew Chapman
Imitation is the sincerest form of flattery, but will Facebook adopting Twitter-style hashtags work as effectively on its closed platform?
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