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Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
British Airways chief Willie Walsh has hit out at culture secretary Jeremy Hunt's plans to attract 500,000 Chinese tourists to the UK and has called for urgent change to the Government's visa system in order to secure vital visitor spend.
Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.
It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012 Olympics as it is to do so.
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at...
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year-round holiday destination.
