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Tesco has today gone live with its food news website, as it seeks to shed light on its food supply chain in light of the horsemeat scandal.
Tesco has outlined its ambitions for a spring advertising campaign that it promises will engage British consumers in "a new conversation" with the brand.
Former Sainsbury's brand ambassador Jamie Oliver is renewing his supermarket ties, this time through a sponsorship deal with Ocado.
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.
IGN Entertainment, the computer gaming media company, has formed a partnership with retailer Game in which both firms will collaborate on digital and in-store events.
Ikea's brand could take a hit after the Swedish retailer admitted that political prisoners in former East Germany provided labour that helped to produce some of its popular household products.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit supermodel Helena Christensen to showcase its latest range.
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.
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