Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
Search results
Search filters:
By Publication
- marketingmagazine.co.uk
By Article Type
- Promotional Feature
By Channel
-
Media
Click 
to remove filters
Add Search Filters:
By Discipline
- Customer Publishing (5)
- Digital Media (2)
- Radio (2)
By Sector
- Agencies (13)
- Media / Entertainment (9)
By Media
- Video (3)
Idea of the Week: Sponsor the British Lions tour this summer
29 Apr 2013
Perform Sports present an advertiser the opportunity to get involved with the biggest sporting event this summer as the British Lions tour Australia for the first time in twelve years.
Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
The growth of mobile and social media has made the issue of producing always-on content more complex than ever before, writes Stuart Derrick
Do you know the Family CEO?
28 Nov 2012
Exclusive research by IPC Media demonstrates the considerable purchasing influence, power and optimism of members of GenerationYnot!, women aged 40 plus who act as the chief executive of their household.
Marketing's Trends plus conference is three weeks away
14 Nov 2012 | by Staff
Speakers from PepsiCo, eBay UK, Stuff, The Evening Standard, The Future Laboratory and more will offer delegates to Marketing's upcoming Trends plus conference insight into the next major consumer and marketing changes and challenges.
A Marketing Promotion: Generation Ynot! - a force to be reckoned with
05 Sep 2012 | by Staff
Happier, healthier and more open to new opportunities than ever before, women in their 40s and 50s are a hugely significant market, says publisher IPC Media.
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
A fragmented digital space presents a valuable attribution challenge. Here, leading marketers discuss a fascinating and vital subject
How can I get the most out of online video advertising?
07 Mar 2012 | by Sarah Speake, Strategic marketing director, Google UK & Ireland
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
Think with Google: How do I stay ahead of the digital pack?
29 Feb 2012 | by Mark Howe Country sales director, Google UK
'Even if you're on the right track, you'll get run over if you just sit there.'
Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
Marketing's panellists are forging stronger collaborative relationships with brands and using richer data and insights to ensure the right content reaches the right audiences.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
