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Supermarkets battle it out for Christmas shoppers

21 Dec 2011 | by John Reynolds

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Sainsbury's readies Jamie Oliver montage campaign

16 Dec 2011 | by Matthew Chapman

Sainsbury's is launching a TV advert that features a montage of its Jamie Oliver campaigns to celebrate the end of its 11-year partnership with the celebrity chef.

Costcutter gears up for Kwik Save rebrand

16 Dec 2011 | by Matthew Chapman

Costcutter is to support the revival of the Kwik Save brand onto the nation's high-streets next year with a major TV campaign.

Retailers turn to discount ads to lure shoppers

16 Dec 2011 | by John Reynolds

Retailers have embarked on a major press push today as they look to tempt millions of shoppers back on to the nation's high streets with big discount and price matching offers.

Sainsbury's top marketers depart

14 Dec 2011 | by Rachel Barnes

Sainsbury's is losing its top two marketers as Mark Horgan, who was yet to take up his post, and Claire Harrison-Church are both leaving for unknown reasons.

Portas review criticises supermarket non-food expansion

13 Dec 2011 | by Matthew Chapman

Retail expert Mary Portas has taken aim at supermarkets and out-of-town retail parks in her review of Britain's high streets, recommending an "exceptional sign off" policy for all new out-of-town developments and requiring large retailers to mentor local businesses.

Morrisons clinches top spot in Adwatch 2011

13 Dec 2011 | by Nicola Clark

Supermarket brand Morrisons has clinched the top spot in Marketing's Adwatch of the year charts, ranking 2011's most-recalled advertising.

Convenience stores need to position themselves as 'local champions'

12 Dec 2011 | by Matthew Chapman

Poor brand loyalty towards convenience stores, including Budgens and Spar, are leaving them heavily exposed to major supermarkets opening up local stores and pinching their customers, claims new TNS research.

Christmas rush stalls as analysts warn of brand damage

09 Dec 2011 | by Matthew Chapman

Footfall on the high street is struggling to get into high gear despite heavy pre-Christmas discounting that is also coming under fire from analysts for devaluing brand equity and damaging traditional January sales.

Tesco hit by fourth consecutive UK sales drop

08 Dec 2011 | by Sara Kimberley

Tesco's like-for-like sales, excluding petrol and VAT, have declined for the fourth quarter running in the UK, with the supermarket recording a 0.9% drop for the 13 weeks ending 26 November.

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