John Frieda targets frazzled hair with new products
15 May 2013 | by Nicola Kemp
John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.
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Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's
17 May 2013 | by Gemma Charles
The latest viral video hits from Chanel, Red Bull and Johnson's.
Nestlé axes Jenny Craig in the UK
15 May 2013 | by John Reynolds
Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.
FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Words become dance moves in Puma's latest viral
10 May 2013
Social video expert Be On evaluates the latest viral campaign from Puma.
Dove's viral shows that we can be our own harshest critics
03 May 2013
Social video expert Unruly evaluates the latest viral campaign from Dove.
Wake up and smell the success of coffee
30 Apr 2013 | by Kate Jones
The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...
Costa Coffee's growth is down to "reassuringly proud" strategy
30 Apr 2013 | by Jenny Ashmore
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.
Coke recruits for new marketing director as Zoe Howorth departs
30 Apr 2013 | by Rachel Barnes
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.
Why Unilever is making real progress with its Sustainable Living Plan
24 Apr 2013 | by Chris Arnold, founder of Creative Orchestra
With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.
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