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Social video expert Unruly evaluates the latest viral campaign from Audi.
The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.
Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.
Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.
Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
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