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American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.
LoveFilm is introducing high definition movie streaming, which will help it to better compete in the online film rental market against Netflix and Sky's forthcoming internet service.
Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of reducing its total carbon footprint per dose by 20%, eight years early.
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring on its sponsorship of London's Southbank Centre.
Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark.
HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
The HSBC group marketing director is overseeing changes to the bank's positioning, marketing structure and use of social media
Asda is rolling out a nationwide programme of retail events to support this summer's key summer occasions, beginning with the Queen's Diamond Jubilee.
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.
