#aoty12: Insight Agency of the Year - Millward Brown
11 Dec 2012 | by Kim Benjamin
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.
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From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.
Brainjuicer, which has been the winner in this category for the past two years, continued to impress the judges.
The winning agency has proved its vision of marrying brands with popular culture works to such an extent that, at only three years old, it has a host of major brands on its books.
Despite a difficult economic backdrop, Unity had a fantastic 2012.
Ignite, a high-flying independent experiential agency, was commended by the judges for its strong performance.
The agency has been generating impressive growth figures after attracting a host of fresh clients, impressed by its effective work and robust measurement methodologies.
Cosine, the winner in 2010, impressed judges with the number of new faces added to its senior management team in the past 12 months, including Chris Olivier, the company's group chief executive.
The agency went from strength to strength in 2012, cultivating significant new-business wins and devising ways to continuously evaluate the effectiveness of its campaigns.
For an agency that is only six years old, Initials continues to improve and shine.