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Butlin's returns to TV with 'altruistic' mission

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

Cadbury to bring playful element to Creme Egg

Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.

LBi celebrates Agency of the Year success with video

LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.

CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director

Brands using famous people in their marketing need to remember the real celebrity is the consumer, according to Martin Delamere, brand strategy director at Addiction Worldwide.

#aoty12: Digital Agency of the Year - LBi

This year's winner refuses to slow down the pace of its creative innovation or its global expansion, as a result of achieving strong organic growth and a host of new clients, writes Sarah Shearman.

#aoty12: Digital Agency of the Year - Best of the Rest

In June this year AKQA started a new chapter in its history, when WPP agreed to acquire it. The deal sent shockwaves through the industry as the highly awarded agency came off the market.

#aoty12: Ad Agency of the Year - BBH

The agency has regained the crown it was once so used to wearing, after a stand-out 12 months in which its creativity was matched by the returns delivered for its clients, writes Alex Brownsell.

#aoty12: Direct Agency of the Year - OgilvyOne

A combination of 18 new clients accounting for fees of more than £36m, eye-catching campaigns and strong sales metrics made for a memorable past year for OgilvyOne, writes Matthew Chapman.

#aoty12: Media Agency of the Year - Best of the Rest

In an extremely tight race, Carat came close to overthrowing three-times winner PHD. It is early days in Carat's transformation process, but the judges felt the agency performed well for clients during a period of significant adjustment of the company.

#aoty12: Sponsorship Agency of the Year - Synergy

The winning agency had a storming year, with new-business wins and a raft of social-media-driven work for several Olympics sponsors fuelling its record surge in profits.

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