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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
Nicola Kemp unveils the top marketing moments of the past 12 months.
It was a sporting defeat, rather than his Olympic gold, that sealed Andy Murray's place in consumers' hearts in 2012, writes Nicola Kemp
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
Senior banking executives have argued that marketing is to blame for the breakdown of consumer trust in financial services brands.
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Aviva chief marketing and communications officer Amanda Mackenzie has called on the marketing community to behave more ethically.
The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.
