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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Consumer confidence has taken a plunge just before Christmas, according to figures from GfK, which reveal a seven point dip compared to November.
Instagram co-founder Kevin Systrom has been forced to reassure its users that it has no intention to sell photos for advertising purposes, following a social media backlash.
Aldi has significantly increased its TV and press Christmas ad spend at a time when the "big four" supermarkets are reducing their spend, according to Nielsen.
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.
Britain's Olympic and Paralympic sports are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it is backed by the national governing bodies.
Samsung will displace Nokia as the top mobile manufacturer across 2012 as the latter loses its grip on the top spot for the first time since 1998, according to figures from IHS.
Comet has disappeared from the high street after 79 years with the closure of its final 35 stores, as administrator Deloitte considers options to keep the brand and website alive.
News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.
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