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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Drinks company Maxxium has been reprimanded by the advertising watchdog for breaching regulations in its marketing of its Sourz shot brand.
Usain Bolt, the 100 and 200 metre Olympic champion, is to star in the new TV ad for Virgin Media, continuing the relationship which began with DDB, the brand's former ad agency.
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits.
Axing a long-running creative strategy is never an easy call for a marketer to make.
Ferrero, the praline chocolate brand, has partnered with the UK's biggest festive food festival, Taste of Christmas, and the London Wine Academy, to boost awareness during the festive season.
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
SodaStream is again hitting out at Clearcast's final decision to ban its "SodaStream effect" television ad, with a print campaign brandishing the word "censored".
