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#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

LIDA was a serious competitor for this year's top award, with the judges ruling that it 'came very close' to winning, narrowly missing out on retaining its title from last year.

Coke refreshes Glacéau design after cutting sugar

07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to boost awareness of the drink's new stevia-based sweetener.

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

Axing a long-running creative strategy is never an easy call for a marketer to make.

Ofcom fines Npower for abandoned telemarketing calls

06 Dec 2012 | by Matthew Chapman

Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.

DMA issues call centre guidelines to protect dementia sufferers

28 Nov 2012 | by Matthew Chapman

The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.

John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Retailers face probe by OFT into use of online shopping data

16 Nov 2012 | by Matthew Chapman

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

13 Nov 2012 | by Suzy Bashford

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

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