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Butlin's returns to TV with 'altruistic' mission

21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

LBi celebrates Agency of the Year success with video

17 Dec 2012 | by Staff

LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.

SodaStream hits back at Clearcast ad ban

29 Nov 2012 | by Rachel Barnes

SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.

SodaStream takes a pop at rivals in £11m global push

22 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

SodaStream, the carbonated drinks maker, is launching an £11m global marketing campaign that hits out at the fizzy drinks industry and its mass use of plastic bottles.

Churchill drops Martin Clunes after driving ban

19 Nov 2012 | by Daniel Farey-Jones

Churchill Insurance has dropped Martin Clunes as the face of its ads after the actor was disqualified from driving for speeding offences, recalling a situation it faced in 2005 with Vic Reeves.

Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

Asda chief executive Andy Clarke has come out in defence of its Christmas campaign, claiming it is "a great ad" after the ad watchdog launched an investigation into it.

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.

Call of Duty title becomes fastest-selling game

14 Nov 2012 | by Daniel Farey-Jones

Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Ritchie, has sold eight million copies on its first day of release.

Marketing Q & A with former Olympic medallist Brendan Foster

13 Nov 2012 | by John Reynolds

Brendan Foster, CBE, is a former distance runner and Olympic bronze medallist, and is now perhaps best known for his work as a BBC commentator whose hushed Geordie tones described how Mo Farah stormed home to two gold medals during London 2012.

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