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Burger King hires former McDonald's marketer

28 Apr 2011 | by John Reynolds

Burger King has appointed former McDonald's marketer Jo Blundell as its new marketing director, replacing Sarah Power.

Npower promotes Football League sponsorship with 'shirt' ads

28 Apr 2011 | by Alex Brownsell

Npower is launching an ad campaign to promote its sponsorship of the Football League as the current season reaches its climax.

Tesco abandons double-the-difference Asda price match

28 Apr 2011 | by Ed Owen

Tesco has withdrawn its pledge to pay customers double the difference between its prices and Asda's, which has accused its rival of breaking its promise.

NO to AV rolls out last-minute marketing push

28 Apr 2011 | by Gemma Charles

NO to AV, the campaign aimed at preserving the current parliamentary voting system, has launched a marketing drive with less than a week to go before the referendum voting day.

Budweiser offers free pints when temperature tops 20°C

28 Apr 2011 | by Alex Brownsell

Budweiser is launching an e-voucher app that will offer consumers in Ireland special deals based on the temperature in their towns and cities.

Absolut ties up with Dalston festival for dance installation

28 Apr 2011 | by Gemma Charles

Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events.

Peugeot crowdsources creative to liven up positioning

28 Apr 2011 | by Ed Owen

Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion and Emotion' strapline more meaning.

Costa to open 300 new outlets

28 Apr 2011 | by John Reynolds

Costa Coffee plans to open 300 new outlets this year, as parent group Whitbread disclosed a £60m leap in pre-tax profits to £271.2m.

Thetrainline.com casts Black Lace in 'memorable' ads

28 Apr 2011 | by Ed Owen

Thetrainline.com has abandoned its sheep-themed ads for a new campaign that features mullet-haired 80s dance-pop act Black Lace performing a rendition of their hit song 'Do the Conga'.

Starbucks UK benefits from sales of Frappuccino

28 Apr 2011 | by John Reynolds

Starbucks has reported its seventh consecutive quarter of UK sales growth, which it credited to the warm weather and its high-profile brand relaunch.

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