Travelodge claims to have overtaken Hilton as the hotel brand with the most rooms in London, following the opening of a new hotel.
VisitBritain, the national tourist board, is promoting travel review site TripAdvisor on its website in a move to highlight user reviews of British hotels and tourist attractions.
Starbucks and Costa Coffee are putting their differences aside for charity next week with both brands contributing to a charitable initiative to help deliver clean water projects in Africa.
The British Curry Club, the commercial organisation dedicated to the promotion and growth of the Indian food industry, is launching a curry magazine called Chaat!.
Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers, to highlight a promotion on its varifocal glasses, targeting the over-45s.
Diet Coke has partnered with fashion designer and photographer Karl Lagerfeld for a second time to create three limited edition bottle designs for the brand's new ad campaign.
Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget of more than $1bn, announced she will retire after the summer.
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of the millions of pounds companies spend on promotions...
31 Mar 2011
| by Maisie McCabe
UKTV, the digital broadcaster, is to launch the first brand extension for its Dave channel in the form of a series of live comedy events.
HR Owen, the luxury car dealership company, is creating a bespoke Central London showroom for Ferrari in partnership with the Maybourne Hotel Group.