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Spotify launches app platform with Guardian, Rolling Stone and others

Spotify has launched a new app platform, with launch partners including The Guardian, Last.fm and Rolling Stone, as the digital music service strives to differentiate itself from rivals.

Longchamp promotes latest collection with online drama

Longchamp Paris, the luxury bag brand, has today (30 November) launched an online drama set at a fictional fashion magazine to advertise its latest ready-to wear-collection.

MFI revived as online-only brand

MFI is returning as an online-only home furnishings brand, three years after closing down in the depths of the recession.

Facebook settles with FTC over privacy complaints

Facebook will have to gain users' consent before making any changes to their privacy settings and will now face 20 years of independent audits, as part of a settlement with the US Federal Trade Commission.

Ultimo to enter FMCG arena with beauty line

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.

Fans to get photos on the backs of star players

Fans of Wayne Rooney and Jonny Wilkinson could have the chance to have images of their faces transposed onto the shirt numbers of their sporting heroes, courtesy of a novel marketing initiative.

John Lewis scoops Brand of the Year for second year running

John Lewis has won The Marketing Society's Brand of the Year for the second time running, beating competition from brands including British Airways and Foster's.

P&G picks Olympic athletes for brand ambassadors

Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic and Paralympic Games, as brand ambassadors for a range of its products, including Gillette, Olay and Ariel, as part of its tier one sponsorship activity.

Odeon moves into f-commerce with transactional booking app

Odeon, the cinema chain, is moving into social commerce with the launch of its first-fully transactional Facebook app, which enables cinema-goers to book tickets without leaving the social networking site.

We7 targets mainstream radio with debut TV campaign

We7, the digital music service, is making its television debut with a marketing campaign to attract mainstream radio listeners to the relaunched service.

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