British Gas commercial director Rick Vlemmiks to depart
20 Dec 2011 | by Matthew Chapman
British Gas commercial director Rick Vlemmiks is leaving the company after just 18 months in the role.
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Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
BT stokes 'patent wars' with legal assault on Google
20 Dec 2011 | by Sarah Shearman
BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
EDF drops Bike Week sponsorship to focus on Olympics
08 Dec 2011 | by Matthew Chapman
EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship programmes ahead of the London 2012 Olympic and Paralympic Games.
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
British Gas looks to increase 'transparency' with print ads
24 Nov 2011 | by Matthew Chapman
British Gas is hoping to calm the "anger" of its customers by convincing them there is not a policy of predatory pricing within the energy industry.
O2 hires Heineken marketer Given for top sponsorship job
23 Nov 2011 | by Alex Brownsell
Mark Given is leaving his role as brand director for Heineken UK to take up the position of head of sponsorship at O2.
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inventive campaigns. Interview by Nicola Clark.
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