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Social video explodes as brands 'become friends' with consumers

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

Marketing's Adwatch of the Year 2011

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Asos marketing director Clare Dobbie departs

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.

Debenhams cashes in on Olympics with British-themed homewares for 2012

Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.

Wonderbra takes the plunge with bungee jump stunt

Wonderbra is supporting the launch of its Ultimate Plunge Bra with a live bungee jump in front of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex' star, Lydia Bright.

Cheryl Cole launches debut shoe collection

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe collection for accessories website Stylistpick.com.

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women.

Is there a silver lining for brands in the fallout from the euro crisis?

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

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