Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
13 Dec 2011
| by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.
Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
Wonderbra is supporting the launch of its Ultimate Plunge Bra with a live bungee jump in front of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex' star, Lydia Bright.
Cheryl Cole has unveiled her first foray into fashion designing with the launch of a
shoe collection for accessories website Stylistpick.com.
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women.
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.