Click 
to remove filters
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Premier Foods is emphasising its core brands by launching a £10m TV campaign in February, marking the first piece of significant advertising undertaken by the architect of Cadbury's "gorilla" ads.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.
Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio.
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships with consumers by offering them exclusive rewards.
Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us