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Thorntons issues fresh profit warning

21 Dec 2011 | by John Reynolds

Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.

Halfords drops secret shoppers for customer feedback scheme

21 Dec 2011 | by Matthew Chapman

Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Netflix and BBC Worldwide strike content deal

20 Dec 2011 | by Sarah Shearman

Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who' and 'Spooks', as the online film service gears up for its much-anticipated launch in the UK and Ireland next year.

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.

British Gas commercial director Rick Vlemmiks to depart

20 Dec 2011 | by Matthew Chapman

British Gas commercial director Rick Vlemmiks is leaving the company after just 18 months in the role.

Olympic stadium owners look beyond football for future

20 Dec 2011 | by John Reynolds

The tender for the use of the Olympic Stadium, after the 2012 Games, begins today (20 December) with organisers not dependant on a football club to attract the desired £5m a year in fees.

BT stokes 'patent wars' with legal assault on Google

20 Dec 2011 | by Sarah Shearman

BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

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