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Most viewers claim not to be swayed by product placement

04 Mar 2011 | by Ed Owen

New research from YouGov suggests product placement will not drive brand profile, while 70% of people quizzed claim their perceptions will not be changed by brands in paid-for slots.

Unilever chief to warn over global crisis in food output

17 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

Unilever's chief executive Paul Polman is expected to announce that the global crisis in food production is leading to dangerous rises in food prices.

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