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Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix.
An array of outstanding creative work as well as its continuing commitment to hiring, retaining and training its staff to high standards made for a memorable year for the agency, writes Nicola Clark.
The agency has proved that its win two years ago was no flash-in-the-pan as it continues to produce highly effective ad campaigns, reflected in its excellent financial results, writes Alex Brownsell.
This year's winner had a stellar 12 months. Despite being closed to new business for the first half of the year, it continued to grow and innovate, with highly effective work, writes Sara Kimberley.
This winning agency has taken a lead role for several of its clients this year, defining the strategies for some and matching cutting-edge work with a sound business approach.
The winning agency has built on strong relationships with long-standing clients to develop new business ties and create innovative, robust measurement methodologies, writes John Reynolds.
The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways, brought a year of achievement, writes Rachel Barnes.
Integration, collaboration and planning are key for brands who want to do successful content marketing, was the message from Ruth Spencer, director of insight, loyalty and multi-channel at Boots to the APA’s international content summit this week.
Scanning the shelves for novel propositions is usually a disappointing event - and probably even more so today, after months of austerity and innovation lethargy.
Are you sick to the back teeth of hearing about how bankers and politicians have got us all into this financial quagmire? I certainly am.
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