Simple, Alberto Culver's skincare brand, has promoted its group marketing director Alex Pike to the newly created role of global vice president of marketing.
Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region.
31 Aug 2010
| by Mark Banham
Tesco is to extend its exclusive deal to sell the current Faithless album 'The Dance' by distributing the CD through 420 of its petrol stations across the UK.
31 Aug 2010
| by Jennifer Whitehead
Price comparison website Kelkoo has appointed Chris Simpson as its first European marketing director, as it reviews its brand in the midst of growing competition.
31 Aug 2010
| by Mark Banham
Legendary rockers the Rolling Stones have extended the bands' brand presence by teaming with toy manufacturer Hasbro for a special Monopoly edition.
Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower prices on around 30 big-name fashion brands.
31 Aug 2010
| by Jennifer Whitehead
Top Shop, the high street fashion retailer, is scaling back its involvement with Kate Moss, the model-turned-designer, whose clothes have been a huge hit with shoppers.
Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.
Retail giant Tesco has turned to Future's customer publishing agency, FuturePlus, to build a website for its in-store tech support service.