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Kellogg's long-serving marketing director Kevin Brennan is leaving the company to take up a senior role at Premier Foods.
Transform Cosmetic Surgery, the cosmetic surgery group, is undergoing a marketing shift and is to move away from advertising that focuses on the physical results of surgery.
Goody Good Stuff, a range of confectionery that claims to be made from a revolutionary plant extract, is to launch in the UK, bidding to take share from Haribo and Rowntrees.
HMV Group has witnessed profits increase by 17.7% in the past year, despite like-for-like sales dipping by 2.4% at HMV and by 6.2% at Waterstones.
Marketing directors who cannot manage to communicate their ideas well enough to convince their board stand little or no chance of reaching their ultimate target audience, writes Kim Benjamin.
Tesco has had national TV and press ads banned by the Advertising Standards Authority for the second time in less than a year, following a complaint from rival supermarket Asda.
To succeed in straitened times, companies should look to countries such as India for inspiration.
Does the double threat of the iPad and iPhone 4 signal the death of the iPod.
Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf standout to the total brand experience.
Research has provided further insight into what consumers view as 'being green'.
