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Nikon to sponsor C4's Hollyoaks

30 Apr 2010 | by Maisie McCabe

LONDON - Camera manufacturer Nikon has signed a five-month deal to sponsor teen soap 'Hollyoaks' across Channel 4, E4 and video-on-demand from tomorrow (1 May), to promote the Nikon Coolpix S3000 camera.

Shake n' Vac to put the freshness back

30 Apr 2010 | by John Reynolds

LONDON - The Shake n' Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.

Orange overhauls cinema ads after seven years

30 Apr 2010 | by Sara Kimberley

LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.

Eurostar hires Jarvis Cocker to promote culture campaign

30 Apr 2010 | by Alex Brownsell

LONDON - Eurostar has hired former Pulp frontman Jarvis Cocker to lead a new campaign offering consumers discounts on cultural activities.

Renault launches Facebook game to engage city drivers

30 Apr 2010 | by Alex Brownsell

LONDON - Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

News International loses Scottish marketing director

30 Apr 2010 | by John Reynolds

LONDON - Sean Duffy, News International's marketing director for its Scottish operations, is leaving the company after less than three months in the role.

Telegraph Media Group appoints Flourish for loyalty brief

30 Apr 2010 | by Sara Kimberley

LONDON - Telegraph Media Group (TMG) has appointed direct and digital agency Flourish to handle its customer loyalty account.

Ferrari F1 comes under fire for Marlboro barcode logo

29 Apr 2010 | by Gemma Charles

LONDON - Ferrari's Formula One team has been accused of using subliminal advertising on its cars to support its Marlboro cigarettes sponsorship deal.

Best Buy ad fires prices broadside at Currys

29 Apr 2010 | by Joe Thomas

LONDON - Best Buy has opened an advertising war with Currys ahead of the opening of its first UK store tomorrow (30 April), with a national press ad advising consumers to 'demand' Currys' lowest price.

Holiday Inn joins hotels advertising fray

29 Apr 2010 | by Matt Williams

LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.

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