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State-owned Bank of Scotland launches new identity

29 Jan 2010 | by Alex Brownsell

LONDON - State-owned financial services brand Bank of Scotland is launching a new TV campaign to promote an overhaul of its visual identity.

Specialized Bikes appoints Gravity Thinking to Globe launch

29 Jan 2010 | by Joe Thomas

LONDON - Specialized Bicycles has appointed Gravity Thinking to handle marketing with a social media brief for the UK launch its Globe brand in March.

Toyota readies marketing to combat recall crisis

29 Jan 2010 | by Alex Brownsell

LONDON - Toyota is preparing a series of marketing communications activity to salvage its brand reputation, as the carmaker faces recalling millions of defective vehicles.

Pepsi drafts in Drogba and Torres for World Cup spoiler song

29 Jan 2010 | by Joe Thomas

LONDON - Pepsi Max is releasing its Africa-and-football themed music track globally this Sunday (31 January 2010) as part of its plans to hijack the 2010 Fifa World Cup, sponsored by rival Coca-Cola.

Kellogg to cut salt in nation's favourite cereals by up to a third

29 Jan 2010 | by Arif Durrani

LONDON - The Kellogg Company is set to slash the amount of salt in its most popular cereals, including Corn Flakes, Rice Krispies, Coca Pops, Ricicles, Frosties and Crunchy Nut, following sustained pressure from the Government's Food Standards Agency and other campaigning health groups.

Marketing Society Awards for Excellence: just one week left to enter

28 Jan 2010 | by Staff

LONDON - Just over a week remains until the entry deadline for the Marketing Society Awards for Excellence 2010.

Castrol scores Uefa Euro 2012 sponsorship deal

28 Jan 2010 | by Alex Brownsell

LONDON - Castrol has announced plans to sponsor the Uefa Euro 2012 tournament, to be held in Poland and Ukraine, as the brand looks to enhance its association with football.

LG Electronics marketing director Andrew Warner departs

28 Jan 2010 | by Daniel Farey-Jones

LONDON - Andrew Warner, marketing director of LG Electronics UK, has left to take a senior marketing role at a travel company, leading LG to promote Paul Trueman.

Waitrose leads the way in supermarket satisfaction survey

28 Jan 2010 | by Arif Durrani

LONDON - The high-end grocery retailers Waitrose and Marks & Spencer are providing a better service for their customers than all of the UK's larger supermarkets, according to a new Which? survey published today.

Asda launches cash-off coupon campaign

28 Jan 2010 | by Alex Brownsell

LONDON - Asda has launched an above-the-line ad campaign to promote two new discount vouchers appearing in national print titles.

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