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Unilever TV campaign for Sure focuses on price

30 Jun 2009 | by Amy Golding

LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure for the first time in a bid to stop consumers trading down.

Allianz to debut brand in the UK

30 Jun 2009 | by Alex Brownsell

LONDON - Allianz, the world's second-biggest insurance company, is to roll out its brand as a consumer proposition in the UK for the first time.

Marston's launches ad campaign poking fun at Australians to coincide with Ashes cricket series

30 Jun 2009 | by Staff

LONDON - Brewer Marston's is launching a marketing campaign poking fun at Australians ahead of this summer's Ashes cricket series.

Red Bull X-Fighters partner with TV channel Dave

30 Jun 2009 | by Sarah Johnson

LONDON - UKTV's Dave has re-signed its partnership deal with Red Bull X-Fighters for a second year.

Editor's comment: Another way for green claims

30 Jun 2009 | by Lucy Barrett

The Marketing Society's tie-up with The Prince's May Day Network to develop a common language for environmental claims should be met with both applause and trepidation.

Hair brand ghd moves ad account to RKCR/Y&R

30 Jun 2009 | by Gemma Charles

LONDON - Hair-styling brand ghd has appointed Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.

Pedigree launches online lead-generation Puppy Care campaign

30 Jun 2009 | by Fiona Ramsay

Pedigree, the UK's leading pet brand, has launched a digital marketing campaign aimed at generating new customer sales.

Expedia promotes UK domestic travel for the first time

30 Jun 2009 | by Joe Thomas

LONDON - Expedia.co.uk, the UK's largest online travel agency, is promoting offers on breaks specifically in the UK, for the first time.

Audi backs 'Start-Stop' technology with £4m campaign

30 Jun 2009 | by Alex Brownsell

LONDON - Audi is to roll out its biggest TV campaign of the year focusing on its energy-saving 'Start-Stop' vehicle technology.

Lil-lets mails samples of P&G's Tampax brand in aggresive direct-comparison campaign

30 Jun 2009 | by Amy Golding

LONDON - Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax.

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