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B&Q appoints marketing director following restructure

31 Mar 2009 | by Joe Thomas

LONDON - Warren Scarr has taken on the role of marketing director at B&Q following Jo Kenrick's departure in December.

Focus DIY appoints EGS and the7stars

31 Mar 2009 | by Sarah Johnson

LONDON - Focus DIY has appointed EGS and the7stars to handle its media planning and buying.

Heathrow Express looks for outdoor owner to handle on-board TV

31 Mar 2009 | by Sarah Johnson

LONDON - Heathrow Express is holding a tender process for its on-board TV content delivery and sales.

Polish beer Okocim beer in overhaul

31 Mar 2009 | by Staff

LONDON - Carlsberg is to relaunch its high-strength Polish beer brand Okocim to position it as a premium drink.

Footballer Teddy Sheringham plays 'keepy-uppy' with his balls for charity

31 Mar 2009 | by Joe Thomas

LONDON - Everyman, the fund-raising arm for the charity The Institute of Cancer Research, has launched a new campaign using Teddy Sheringham.

LoveFilm divides acquisition task

31 Mar 2009 | by Joe Thomas

LONDON - LoveFilm, the UK's biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.

Is there a formula for stimulating emotional responses to brands?

31 Mar 2009 | by Staff

Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing?

Freesat to target pay-TV switchers

31 Mar 2009 | by Nicola Clark

LONDON - Freesat, the free-to-air satellite TV service, is launching its first TV advertising campaign as it aims to attract cash-conscious consumers to its subscription-free service.

Child Trust Fund provider to broaden offering

31 Mar 2009 | by Alex Brownsell

LONDON - Friendly society Family Investments, the UK's biggest Child Trust Fund (CTF) provider, is rebranding as it expands its product range into other financial-services areas.

Brand Health Check: Hitachi

31 Mar 2009 | by Fiona Ramsay

LONDON - The electronics brand has upped its advertising, but consumer spend is in decline

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