Mr Kipling sponsors All Star Mr & Mrs on ITV
21 Dec 2009 | by Joe Thomas
LONDON - Mr Kipling, Premier Foods' cake brand, is sponsoring the 2010 season of All Star Mr & Mrs on ITV this winter.
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Hovis tops ITV's Ad Of The Decade with 'Go On Lad'
21 Dec 2009 | by Joe Thomas
LONDON - Hovis has won ITV's ad of the decade, beating off competition from Skoda's Cake and Cadbury's drumming Gorilla.
Consumers want top tea brands to convert to Fairtrade
17 Dec 2009 | by Gemma Charles
LONDON - Two thirds of UK consumers either buy Fairtrade tea or would like their favourite tea brand to convert, according to a new survey commissioned by international development charity Traidcraft.
Coca-Cola supports Relentless with documentary
17 Dec 2009 | by Joe Thomas
LONDON - Coca-Cola is promoting its Relentless energy drink with a feature length documentary-style film, which follows contemporary artists pushing themselves to their limits.
Government ad campaign advises on how to safely cook a turkey
17 Dec 2009 | by Gemma Charles
LONDON - The Food Standards Agency is attempting to reduce the number of food safety problems with its annual Christmas advertising campaign.
Peter Andre becomes celebrity busker for Coca-Cola
16 Dec 2009 | by Joe Thomas
LONDON - Coca-Cola has hired Peter Andre as a celebrity busker as part of its sponsorship of London Underground busking spots.
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009.
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.
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