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LONDON - Domino's Pizza has signed a sponsorship deal with ITV1 for its new dating series 'Take Me Out', due to air in early 2010.
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
LONDON - Marketing identifies the five most important consumer trends of 2009.
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing Along'.
LONDON - Krispy Kreme, the US doughnut company, is to launch its first advertising campaign in the UK.
LONDON - Burger King is launching a digital campaign featuring a bikini-clad woman singing in the shower as part of its push to win share in the breakfast market.
LONDON Red Bull and JD Wetherspoon have become embroiled in a fresh row over the pub chain's switch to stocking only rival energy drink Monster.
LONDON - Store revamps can boost footfall but should be backed by wider changes to the brand.
