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LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.
LONDON - General Motors-owned Vauxhall is launching an Ocean's Eleven-style ad campaign, to help target the new version of its high-selling Astra model at male drivers.
LONDON - Volkswagen-owned SEAT is rolling out a tongue-in-cheek TV campaign showing consumers literally falling head over heels in love with its latest Ibiza Cupra model.
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Cars have never been simply about getting from A to B. On a rational level, they don't really stack up.
LONDON - Castrol has launched a football-themed campaign to support its sponsorship of the FIFA World Cup.
LONDON - Volkswagen has promoted Chris Newitt to the role of Skoda UK head of marketing.
LONDON - Breakdown services brand RAC is launching a range of thermal blankets to help prevent illnesses when drivers break down in bad weather conditions.
LONDON - Fiat Punto Evo has signed up as the launch partner of MySpace Music, which will go live today.
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