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Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time in a row.
SPONSORED FEATURE - The need to rationalise budgets has encouraged firms to shake up their marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated marketing programmes
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a communications strategy tells an organisation's story simultaneously through traditional channels, it is likely to fail
SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it engages people in two-way dialogue, which allows us to access consumers' own networks and create personal relationships
SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can capitalise on the huge media coverage that the FIFA World Cup is going to generate over the next nine months
SPONSORED FEATURE - The brands that will thrive understand the best way in which to use digital and social media is to behave with the warmth, humour and friendliness of the people behind the brand
LONDON - A growing band of companies are investing in schemes aimed at getting their employees to engage fully with their sustainability initiatives.
The ongoing industrial dispute at the postal service is causing grave and irreversible damage to the brand.
LONDON - Sustainable travel-agent Responsibletravel.com is to end its use of carbon offsetting, creating a buzz in green marketing circles in the process.
