Kellogg's ties with jeans website for slimming campaign
24 Dec 2008 | by Ed Kemp
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.
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Pressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect' information.
Jammie Dodgers links with Red Nose Day
24 Dec 2008 | by Ed Kemp
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its brand with a new out-of-home snack.
Diageo continues Film4 sponsorship
23 Dec 2008 | by Gemma Charles
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
Appletiser advertises on Tesco ATMs
23 Dec 2008 | by Miranda Fitzgerald
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.
ActionAid pressures Tesco on developing world wages with viral spoof
23 Dec 2008 | by Miranda Fitzgerald
LONDON - ActionAid has launched a viral campaign spoofing Tesco's ads to encourage the supermarket giant to increase the wages it pays to overseas producers.
Kellogg awards European media account to Carat
19 Dec 2008 | by Gemma Charles
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch against fellow incumbent Mindshare.
Cobra Beer aims flavoured lagers at female drinkers
19 Dec 2008 | by Gemma Charles
LONDON - Cobra Beer is launching a TV push for Cobra Bite in a bid to drive further trial and awareness for the flavoured lager among female consumers.
Sainsbury's dessert-kit range taps into home cooking trend
18 Dec 2008 | by Miranda Fitgerald
LONDON - Sainsbury's is to offer a range of dessert-making kits called 'Inspired to Create' intended to 'get the nation cooking, without scaring them off'.
Chewits to revamp Chewasaurus brand mascot
18 Dec 2008 | by Alex Brownsell
LONDON - Confectionery brand Chewits is to redesign its brand mascot Chewie the Chewasaurus as part of a major overhaul in early 2009.
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