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EC delays proposal for CO2 labelling for car ads

22 Dec 2008 | by Alex Brownsell

LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.

Ford relaunches website

19 Dec 2008 | by Fiona Ramsay

LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.

Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Volvo campaign stresses low emissions and high style

17 Dec 2008 | by Alex Brownsell

LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.

Ford formally considers Volvo sale

01 Dec 2008 | by Alex Brownsell

LONDON - Motoring giant Ford has announced it is looking to sell Swedish marque Volvo in an effort to strengthen its balance sheet.

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