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LONDON - Exeter Friendly Society this week launched a national press campaign to promote its Private Medical Cover insurance offering.
LONDON - Aviva, the international savings, investments and insurance group, will launch a major advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union, is changing its name to Aviva.
LONDON - Moneysupermarket.com, the price-comparison website, has appointed David Osborne as its marketing director. He will take up the role in March 2009.
LONDON - Lloyds TSB has announced that its marketing director, Nigel Gilbert, will take over as chief marketer of the newly formed Lloyds Banking Group, following the decision by HBOS shareholders to approve its merger with Lloyds TSB.
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
LONDON - Nationwide's launch campaign for its latest range of insurance products will not feature comedy actor Mark Benton.
LONDON - A Churchill commercial scored the highest recall at 83% in a single week in Marketing's Adwatch of the Year during 2008.
Sharon Zimmerli, Senior design and identity manager, Barclaycard
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