Macleans taps into romance to launch new sub brand
18 Dec 2008 | by Fiona Ramsay
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its Macleans mouth care range.
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Mighty Boosh star lends voice to £30m More Th>N campaign
24 Dec 2008 | by Alex Brownsell
LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.
AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
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