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Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.
"We never expected to be a UEFA Champions League sponsors for 21 years", says senior Ford marketer Mark Jones, ahead of this year's final, while other sponsors undertake an array of marketing activity.
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.
The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.
Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.
BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.
In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.
Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
