Top ten ads of the week
14 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
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Kellogg's hits back at own-label with top secret Special K recipe
17 May 2013 | by John Reynolds
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Brand manager spotlight: Ed Boyes, HelloFresh.co.uk
03 May 2013
Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.
GoCompare.com is most complained-about advertiser of 2012
30 Apr 2013 | by Ben Hall
With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.
Lucy Clark, HJ Heinz
29 Apr 2013 | by Nicola Kemp
Position: senior brand manager, HP Sauce, Lea Perrins and BBQ, HJ Heinz Date of Birth: 19/08/1986 View Lucy's LinkedIn profile Having joined Heinz on a graduate placement scheme, Clark quickly landed a brand manager role on the flagship Heinz Tomato Ketchup brand, before making the leap...
Top ten likeable ads
29 Apr 2013
Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.
Starbucks defends 'healthy options' in wake of health minister attack
26 Apr 2013 | by John Reynolds
Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.
Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea
25 Apr 2013 | by Gemma Charles
Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict...
Premier Foods to 'unashamedly' stick with TV advertising
23 Apr 2013 | by John Reynolds
Premier Food is "unashamedly sticking" with TV advertising and will not be shifting significant spend into digital channels, according to chief executive Gavin Darby.
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
16 Apr 2013 | by Staff
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
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