Robinsons gets emotional about family with 'Pals' ad
03 May 2013
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
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Coca-Cola vows to end all advertising to children
09 May 2013 | by John Reynolds
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
Coke recruits for new marketing director as Zoe Howorth departs
30 Apr 2013 | by Rachel Barnes
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.
Coke boss salutes 'brave' personalised bottle campaign
29 Apr 2013 | by John Reynolds
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.
Irn-Bru courts controversy with 'MILF' ad
26 Apr 2013
Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.
Ones to watch: the latest viral videos from Evian, Durex and Jaguar
26 Apr 2013 | by Gemma Charles
The latest viral video hits from Evian, Durex and Jaguar.
Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'
25 Apr 2013 | by John Reynolds
Felix Baumgartner today (25 April) reflected on his momentous Red Bull jump from the edge of space, claiming he could never "top" it and that he is leaving it to the next generation to eclipse it.
Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea
25 Apr 2013 | by Gemma Charles
Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
Evian babies street dance with adult selves
22 Apr 2013
Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.
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