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Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.
There's that old saying 'coals to Newcastle': a hard sell, but if you pull it off, you're up there with Don Draper.
Gocompare's Gio Compario - or 'Opera Man', as I like to call him - has been shouting at us in his operatic tones for several years now. Is the campaign so bad it's good, or so bad it's bad?
Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.
The carrier's brave campaign is beautifully crafted, and yet it falls short of greatness.
Not one of the brand's best, but it does at least reinforce a consistent proposition
Unruly evaluates the latest viral campaign from Abercrombie & Fitch, with "ones to watch" from Adidas, Nokia and Samsung.
Goviral evaluates the latest viral campaign from Code Club, with "ones to watch" from Mercedes-Benz, Coke Zero and Louis Vuitton.
Goviral evaluates the latest viral campaign from Mini starring Daley Thompson, with "ones to watch" from Twitter, Ride to Work Day and Splenda.
Unruly evaluates the latest viral campaign from Nike starring Mario Balotelli, with "ones to watch" from Absolute Radio, Captain Morgan and Paddy Power.
