FA to announce Budweiser as new sponsor in June
18 May 2011 | by John Reynolds
The Football Association is to announce Budweiser as the new title sponsor for the FA Cup, replacing E.ON, which resigned its sponsorship in 2009.
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Samsung widens football sponsorship to Leyton Orient
19 Apr 2012 | by Emma Powell
Samsung Electronics is to sponsor Leyton Orient Football Club for the 2012/13 football season, adding to existing deals with Chelsea and Swindon Town.
Manchester United signs three-year deal with DHL
14 Feb 2011 | by John Reynolds
Manchester United has secured a seven-figure sponsorship deal with DHL, the logistics company.
MasterCard and Disney strike pan-European alliance
11 Jan 2011 | by Sarah Shearman
MasterCard has signed a six-year deal with Disney that gives European MasterCard customers discounts in Disney stores, in Disneyland Paris and on Disney films.
Bottlegreen appoints digital agency
03 Dec 2010 | by Sarah Shearman
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.
British Gas invests in online energy management tool
07 Oct 2010 | by Sarah Shearman
British Gas has signed a commercial agreement worth £20m with online energy management company AlertMe, to deliver its products and services to its UK customers.
FedEx in three-year global tennis sponsorship
09 Sep 2010 | by John Reynolds
FedEx, the delivery company, has signed a three-year commercial deal with the Association of Tennis Professionals (ATP) to be a key sponsor of its men's world tennis tour.
LG 3D TVs boosted by Sky marketing push
03 Sep 2010 | by Daniel Farey-Jones
BSkyB is to offer its customers exclusive deals on LG's range of 3D TVs, after expanding its marketing partnership with the manufacturer.
FA signs Umbro as sponsor until 2018
01 Sep 2010 | by Mark Banham
The Football Association has signed an extension to 2018 of its sponsorship deal with sportswear brand Umbro.
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