Specsavers integrates Skype to capture pictures
20 May 2013
The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.
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AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.
Tech City, the UK's technological hub, is having its growth held back by a lack of skilled workers, according to research firm GfK.
Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.
Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather.
A wise person recently told me that, statistically, a person is more likely to die in an aeroplane crash than click on a banner ad. As I'm writing this month's column on a long-haul flight to San Francisco, this is something I'm hoping not to be true.
Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it seeks to benefit from the growing number of tech start-ups in the capital.
American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.
Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.