McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.
Coca-Cola has unveiled a major CSR drive, partnering environmental charity WWF to invest in Arctic conservation projects and raise awareness of the plight of polar bears, which have appeared in the soft-drinks brand's ads for 90 years.
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.
Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.
Nationwide Building Society has launched its first campaign promoting current accounts in more than three years, as the brand looks to improve awareness of its products.
Sony is moving investment from TV advertising into radio and online media in an overhaul of its UK Christmas marketing plans.
Diageo is investing £6.5m in a marketing push for its range of premixed drinks as it steps up its drive to target the increasing number of consumers choosing to drink at home.
18 May 2011
| by Ed Owen
Office supplies company Viking Direct is relaunching with a multimillion-pound campaign that positions it as a consumer-friendly brand, as it looks to challenge Amazon's dominance in the sector.